Annual reports should be a celebration of what the organisation has achieved in the past year. Publicly accessible annual reports, written in an informative and engaging style are increasingly good business practice. They allow current and potential donors along with future employees to discover why your institute is special.
Dr Dave Aplin has developed the Annual Report of the National Botanic Garden of Belgium (Botanic Garden Meise) since 2011. BotanicalValues prides itself on working with multiple authors and developing with them inspiring uniform copy about the year’s achievements (view Meise reports here).